Terms such as "mark", "brand" and "logo" are sometimes used
interchangeably with "trademark". "Trademark", however, also
includes any device, brand, label, name, signature, word, letter,
numerical, shape of goods, packaging, colour or combination of
colours, smell, sound, movement or any combination thereof which is
capable of distinguishing goods and services of one business from
those of others. It must be capable of graphical representation and
must be applied to goods or services for which it is registered.
Specialized types of trademark include certification marks,
collective trademarks and defensive trademarks. A trademark which
is popularly used to describe a product or service (rather than to
distinguish the product or services from those of third parties) is
sometimes known as a genericized trademark. If such a mark becomes
synonymous with that product or service to the extent that the
trademark owner can no longer enforce its proprietary rights, the
mark becomes generic.
A "trademark look" is an informal term for a characteristic look
for a performer or character of some sort. It is usually not
legally trademark protected and the term is not used in the
Further information concerning Trade Mark or Brand, please freely
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